Image Is Everything!

What is (an) image? You and I might be thinking of two different things. And, indeed, Merriam-Webster has two entries for the word "image":

We discuss the importance of images (and words) here so we just say again that we believe that all words and images should be chosen carefully when creating a compelling message.

At FatDawgs, we believe that almost everything reflects on your business, products and services: the design and colors used in your logo, the words in your advertising and communications, the furniture in your office… attention to detail is paramount to building trust in your business.

Consider the following examples:

All of these examples were all broadcast by major media companies with nearly infinite resources to present a quality product. None of these examples caused any harm to consumers or users. The companies involved probably didn't lose customers. Just harmless mistakes.

But are these mistakes really harmless? Would a potential customer still be willing to trust your product or service if your presentation, sales flyer, promotional materials or training contain these types of careless errors? Maybe. But we believe that obsessive attention to detail can make or break a business.